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Writing a Compelling Error Page Message
š The Prompt ā Copy & Paste Ready
Act as a seasoned UX copywriter with 5+ years of experience crafting user-friendly web content. Your task is to write a concise, empathetic, and actionable error page message for a [TYPE OF WEBSITE, e.g., e-commerce, SaaS] that reassures users while guiding them toward a solution. The message should include:
1. A friendly acknowledgment of the issue (e.g., 'Oops! Something went wrong.')
2. A brief explanation in [TONE, e.g., casual, professional] language
3. Clear next steps (e.g., 'Try refreshing the page' or 'Contact support at [EMAIL/PHONE]')
4. Optional: A touch of humor or brand personality, depending on [BRAND VOICE, e.g., playful, formal]
Keep it under 50 words and avoid technical jargon. Example structure:
'[HEADLINE]
[DESCRIPTION]
[ACTION BUTTON/LINK]'
How to use this prompt
1
Click Copy Full Prompt above.
2
Replace all [BRACKETS] with your details.
3
Paste into ChatGPT, Claude or Gemini and hit send.
Frequently Asked Questions
A compelling error page message combines empathy, clarity, and helpfulness. Use natural language and keywords like 'sorry,' 'issue,' and 'fix' to reassure users and guide them back on track.
Humor can lighten the mood and reduce frustration, but keep it professional. Keywords like 'oops,' 'glitch,' and 'try again' make the message relatable without undermining trust.
An effective error page includes a clear apology, a brief explanation, and actionable solutions. Keywords like 'broken link,' 'redirect,' and 'contact support' help users understand and resolve the issue.
Avoid overwhelming users with technical jargon; keep it simple. Use keywords like 'temporary issue' or 'maintenance' to explain without confusion, and focus on next steps.
Include relevant keywords like '404 error' or 'page not found' to align with user searches. A well-structured error page can retain visitors and improve bounce rates by offering helpful links.
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