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📩 Cold Outreach
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How to Write a Cold Press Release
📋 The Prompt — Copy & Paste Ready
Act as a PR specialist with 10+ years of experience in media outreach. Craft a compelling cold press release for [COMPANY NAME] announcing [NEW PRODUCT/EVENT/AWARD]. Ensure the release follows journalistic standards, includes a strong headline, an engaging lead paragraph, key details in the body, and a clear call-to-action. Tailor the tone to [TARGET AUDIENCE] and emphasize [UNIQUE SELLING POINT]. Provide a boilerplate and contact information for [MEDIA REPRESENTATIVE]. Keep it concise (under 400 words) and optimized for both readability and SEO.
How to use this prompt
1
Click Copy Full Prompt above.
2
Replace all [BRACKETS] with your details.
3
Paste into ChatGPT, Claude or Gemini and hit send.
Frequently Asked Questions
A cold press release is a targeted communication sent to journalists or media outlets without prior contact. It introduces your news or story pitch in a concise, compelling way to grab their attention. This method helps generate media coverage for your brand or event.
Start with a strong headline that captures attention and clearly states the news angle. Keep the body concise, focusing on the who, what, when, where, and why, while including relevant keywords for SEO. End with a clear call-to-action, such as contact details or a link for more information.
Research and target journalists or outlets that cover your industry to improve relevance. Personalize each email with a brief introduction explaining why your story fits their beat. Use a professional email subject line and avoid spammy language to increase open rates.
Focus on a unique angle or timely hook that aligns with current trends or news. Use data, quotes, or visuals to add credibility and engagement. A well-structured, scannable format with bullet points or subheadings improves readability.
Avoid sending generic, mass emails without personalization, as they often get ignored. Don’t overload the press release with jargon—keep it clear and newsworthy. Always proofread for errors, as typos can harm your credibility.
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